As psychologist and writer Scott Barry Kaufman notes, the halo effect works in other ways too.In a 2014 Chinese study, more than 100 young people looked at images of men and women's faces and rated them on attractiveness.Evolutionary psychologists say that younger women and older men often pair up because while fertility only lasts from puberty to menopause in women, it can extend long into midlife for many men.
Interestingly, participants generally weren't aware that the man's clothing colour was influencing their perceptions of his attractiveness.
If they are much less attractive, you are worried that you could do better." A 2010 study from the University of Wales Institute found that men pictured with a Silver Bentley Continental GT were perceived as way more attractive than those pictures with a Red Ford Fiesta ST.
And a 2014 study from Cardiff Metropolitan University found that men pictured in a luxury apartment were rated more attractive than those in a control group.
In a 2013 study from researchers at the University of New South Wales, researchers had 177 heterosexual men and 351 heterosexual women look at images of 10 men in one of four conditions: clean-shaven, light stubble, heavy stubble, or full beard.
Participants rated the men pictured on several traits, including attractiveness.
In one experiment from the study, 55 female undergrads looked at a colour photo of a man in either a red or green shirt, and then rated the man's attractiveness.